Wisdom Leadership Development
Vanguard and Legends & Legacy is composed of industry, humanitarian and community leaders who maintain a vast span of influence combined with genuine values and the vision for a sustainable future. Each serves our fragile nation and its culture by advancing their personal and business leadership competencies and critical thinking skills. The mission, by design, is to create solution-focused individuals, organizations and communities from the inside out, which is the key requirement to challenge the current human and economic challenges internationally.
The solution is bottom up approach in all aspects of operations and engagement leveraging leadership industry expertise, tools and best practices along with the holistic alliance of individuals, organizations and communities with a single passion:
“Wisdom Leaders are our greatest international resource. We must make their contribution of leadership and wisdom available to all people. This is our obligation to Stand UP! as a unified front to transcend our history, our culture, our values, and our lessons to our future generations. We’re at a crossroads and we seek to bridge this gap for our countries, our communities, our children and for our grandchildren. This my friends… is our legacy!” ~Suzanne Leonard, Founder and CEO
Legends & Legacy was created by asking one simple question:
Where have all our Legends gone?
The thought leadership industry is at a critical juncture while our countries are in a time where our wisdom leadership is needed most. Unfortunately, the thought leadership industry has moved away from the core values in which it was founded upon by legendary wisdom leadership such as Ken Blanchard, Dr. Stephen Covey, Zig Ziglar, Les Brown and John Maxwell, to name a few.
Today the challenge for thought leaders is in navigating the variety of strategic services offered in order to bring them to market successfully. Leaders soon discover that this is a niche industry that has a steep learning curve, even for the most successful and seasoned business leaders. This is where our organization differentiates itself. Vanguard focuses on principle centric models and approaches to holistically navigate the required areas strategically. The results are seen in reduced time to market, preservation of capital investments and the overall quality that is reflective of the leader.
Vanguard’s team of consultants, service providers, affiliates and strategists are efficiently aligned and Suzanne Leonard leads the development process of her Wisdom Leaders. The following are areas that are analyzed, captured and developed in order to move a leader, their wisdom, and high level thinking into Legacy content.
We serve Wisdom Leaders through experience and expertise in the following areas:
Content development- This is the fundamental organization of the leader’s intellectual and experiential contribution. This wisdom is advanced into the creation of books, training vehicles, presentations, as well as several other ancillary platforms. To create a quality product reticent of the leader requires editors, ghostwriters, contributors, publishers, and endorsers or champions.
Publishing- From major publishers to digital and self-publishing, the options and strategic decision making is vital to a sustainable and profitable business plan. Imperative decisions need to be made in advance based upon many factors from intellectual property to an economic strategy. This is not a one-size-fits-all proposition. Vanguard manages all agency work from intellectual property to legal negotiations and distribution to point of purchase marketing.
Marketing- Development of a market presence must be based upon the leader’s strategically developed identity and business model, which is created in the content development stage. The marketing requires the creation of websites, social media, white papers and promotional materials to targeted consumers. For it to be created successfully would require the services of web designers, SEO strategists, social media consultants, graphic designers, communication specialists and public relations professionals. All functions must work in strategic synergy against the foundational content and business models created in the content development stage.
Book Launch- Book launches resulting in bestseller status is an engineered art. Counter-intuitive to common belief, traditional publishers require the leader to advance the sales and marketing push for a launch. Authors have a 2-week window to make bestseller following initial release based upon the algorithms that exist for bestseller status, especially with the New York Times. Most often they discover this too late by miscalculating the publisher's contribution, regardless of advances by a major publisher. The other reality to make bestseller is in funded buys, pre-sells, and organic or affiliate driven purchasing that must be spread over multiple digital and physical demographics.
Speaking, touring and appearances- Speaking, touring and public appearances are a vital function to the overall success of a wisdom leader’s ability to gain market share. There are hundreds of thousands of live audiences being presented to internationally each year. Vanguard applies proprietary event marketing and consulting strategies, which is beyond transactional and in the best interest of all involved. Vanguard’s advanced systems go upstream to the top leadership who reside in our power networks to redirect the buying power and in radical industry distinction we send seasoned consultants to work with our clients.
Consulting and training- This is where the sustainable returns on investment reside. As the leader is acquired for activities on pay-for-play basis, the leader becomes a finite resource. Products, services, and licensing must be created to expand reach and significant revenue possibilities. The most important goal is to create in-depth transformational tools that serve the health of humanity, organizations, corporations and communities. This is THE legacy of a great leader.
LEGENDS are only created when all the areas are strategically developed, engaged and activated in proper order and based upon strategic necessity. The investments made by the leader, time to market and risks associated are reduced by as much as 50%. In turn, a leader increases time to market from 2-5 years to 3-12 months, marginalizing financial risk and risk to reputation by leveraging our top industry expertise and guidance.
As a firm we will operate first in service to the leader by activating our proprietary models. The motivation for this investment by the leader is first and foremost the documentation and advancement of their legacy. Vanguard extends full-service, principle-centric expertise for our Wisdom Leaders.
Vanguard's principle centric model is designed to preserve and protect our greatest international asset- our Wisdom Leadership.